One of the common themes I keep hearing in business is “If we build it they will come.” The idea that you work to develop a great product and purely because of the product you will find the customers has been the logical practice of business for a long time. But is that accurate? Has … More Do we get it backwards in business?
Books are a gift that gives its benefits long after you are done reading it. If you have been following me you know that i love to read. I am primarily a nonfiction kind of woman, with a great thirst for greater insight into life, and history. I have been focusing my attention on some … More Readers are leaders – My winter reading recommendations
Color use in branding is an amazing study that captivates me. The more i read, the more i can see that major brands have spent the time and invested the energy in planning their image and color choice with great precision. Recently i wrote about the emotions evoked and the cultural attachments to various colors. … More Color Theory and Brands – Part II