Tag: brand

Thinking more about branding

I watch several blogs and feeds of fellow artists and crafts people and recently there was a lot of chatter about “when should i rebrand”.  I fell silent, pondering why anyone would begin a discussion with a desire to rebrand.  And the only thing i 

Branding, and integrity

Branding, the idea that your product, your work, your worth has a specific style, appearance, presentation, quality, reputation… is very important to us.  Steve and I have worked hard to refine our skills and produce the best products we can, and package them, represent them,