Tag: color theory

Color Theory and Brands – Part II

Color use in branding is an amazing study that captivates me.  The more i read, the more i can see that major brands have spent the time and invested the energy in planning their image and color choice with great precision.  Recently i wrote about…

Color Theory – What is your color brand

Huh? Color brand?  What on earth? Yes that was the first reaction I had years ago when i began reading about color, and how it is tied to emotions and business.  There is a huge social science that studies the impact color has on us,…

Branding – what does your brand say to the world?

What does your brand say to the world? What colors do you use in your branding and what are they saying to the world? Are you effectively communicating your intention of the company to the world? Lots of questions, and lots of thought needs to…

Branding thoughts

What does your brand say to the world? What colors do you use in your branding and what are they saying to the world? Are you effectively communicating your intention of the company to the world? Lots of questions, and lots of thought needs to…