Tag: finding your audience.

Getting the price right

I have returned to writing a series of articles on the business of business…. and one of the most challenging aspects of owning and running a handcrafted company is determining the proper price to charge for the goods.  I think every artist struggles with the…

Finding your market, part 2

Yesterday I wrote about finding the place where your work matches the customers… it is a fine art, coupled with the social science of demographics, economics and a small measure of just sheer gutsyness. One of the loveliest invitations was to set up a small…