Tag: marketing

Investment in your development

Everything in like life takes effort, good direction, and the right tools. Start an art business and you know that you have the capacity to create beautiful things but how do you invest in yourself ?How do you know how to market yourself ? And […]

How many hats do you wear?

These days’ artists have to be more than just practitioners of their skilled art.  If you are serious about having a small art business here are some of the hats you will have to wear: Photographer – able to capture sumptuous photographs of your work, […]

Do you have a brand?

Branding seems to be something that is coming up in my reading a lot.  And recently at an art show a well dressed woman leaned over to me and said “I like your brand – its clean, clear and simple.”  Aha!  The work we have […]

Thinking more about branding

I watch several blogs and feeds of fellow artists and crafts people and recently there was a lot of chatter about “when should i rebrand”.  I fell silent, pondering why anyone would begin a discussion with a desire to rebrand.  And the only thing i […]


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