Tag: #newsnow

Color Theory and Brands – Part II

Color use in branding is an amazing study that captivates me.  The more i read, the more i can see that major brands have spent the time and invested the energy in planning their image and color choice with great precision.  Recently i wrote about…

Color Theory – What is your color brand

Huh? Color brand?  What on earth? Yes that was the first reaction I had years ago when i began reading about color, and how it is tied to emotions and business.  There is a huge social science that studies the impact color has on us,…