Tag: black

Color Theory – What is your color brand

Color Theory – What is your color brand

Color is as much a part of the brand of your business or products as the product itself. There is a vast amount of research on how color influences perception of business. In this article we distill a quick summary of the colors and their meaning.

The black and white project

The black and white project

Fashion keeps changing, but one of the trends that repeats over time is a return to black and white.  Classic, clean lines, perhaps in different styles, but this year black and white is back in force.  I see it every day in the office… from 

Color theory – more thoughts

Color theory – more thoughts

Color theory – the idea that each color evokes a certain response – anger, calmness, high energy, relaxation. I explore another of the common theories of color in this post.