The soap “Cuz You Stink” originated from a friend’s need to combat unpleasant odors associated with aging. Inspired by persimmon extract, which neutralizes these odors, Steve worked to develop the formula. Named humorously during a conversation, the soap’s launch in 2019 turned into a successful venture. Cuz You Stink is a bestseller that smells mild and pleasant, yet works to combat those odors.