Color Theory & Our Brand
Color evokes emotions and color should be a central consideration of your business brand. We are continuing the #Marchmeetthemaker series with a chat about color, and our use of sunflowers as part of our brand.
Tag: color theory
Color Theory – What is your color brand
Color is as much a part of the brand of your business or products as the product itself. There is a vast amount of research on how color influences perception of business. In this article we distill a quick summary of the colors and their meaning.
What is your favorite color?
This is a question we ask each other in elementary school, and it does not seem to come up often in adult life. But it should. Color, or the choice of color in our life is an expression of our personality. So are you bold, or quiet, demanding or gentle? Do you love a room that is soft and warm, or glowing with vibrant energy of bright colors. And what colors do you wear? Often we fall into patterns of what color choice we make for clothing, furniture, even our car.
Branding – what does your brand say to the world?
What does your brand say to the world? What colors do you use in your branding and what are they saying to the world? Are you effectively communicating your intention of the company to the world? Lots of questions, and lots of thought needs to …
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