Dude- the name sounds so casual, but the fragrance is not. A few years ago we attended an art exhibit featuring paintings paired with perfumes and colognes custom blended to harmonize with the paintings. We stood in front of a lavish masculine painting of a fountain in a park in DC, then opened the glass cloche and took a sniff… vibrant notes of sandalwood, cedar and a hint of patchouli wafted to our nose. We had been considering expanding our line of soap for men, and we both agreed this was the scent we liked.